CHARLOTTE – The Central Intercollegiate Athletic Association (CIAA), the nation’s oldest historically black athletic conference, has partnered with sporting goods and outdoor retailer Academy Sports + Outdoors.
The multi-year partnership will focus on establishing meaningful community initiatives across established markets within the CIAA footprint. Specifically, these initiatives will look to activate and amplify grassroots efforts, such as youth outreach and mentoring programs, that is inclusive of students-athletes and administrators from across the conference.
“We’re excited to be partnering with Academy Sports + Outdoors. This is a great opportunity to work jointly with an industry leader to develop impactful programming within our communities,” said CIAA Commissioner Jacqie McWilliams. “We value partnerships that provide our membership with access to resources and opportunities while allowing our conference to uniquely engage our fans and alumni through collaborative efforts.”
Additionally, this partnership will provide Academy Sports + Outdoors exposure and engagement with the passionate fan bases throughout the CIAA during conference championships and events as well as social media activations while seeking additional opportunities to elevate the HBCU experience together.
“Academy Sports + Outdoors is proud and excited to partner with one of America’s oldest athletic conferences, who has a rich tradition of athletic excellence, educational opportunity and community involvement,” said Lawrence Lobpries, Academy Sports + Outdoors’ senior vice president of marketing. “Through this new partnership, we’re excited to implement impactful initiatives that are inclusive for everyone in our local communities.”
Through this partnership, Academy Sports + Outdoors will be designated as the Official Sporting Goods and Outdoor Retailer of the CIAA and its fans.